Pressure Washing Website Design That Converts
Get A Custom Built , Beautifully Crafted, Lead Generating, and Conversion-Friendly Website For Your Pressure Washing Business today!
Why Choose Us for Your Website Design?
There are phenomenal web designers everywhere you go from your local digital marketing agency to national marketing firms. Heck, there are freelancers that you can hire on Upwork and Fiverr that can make beautiful websites. With all these options, what makes Pressure Washing Marketing Pros so unique?
We’ve discovered 4 main problems when it comes to web designers, and those are:
That is why we are here to change that, as we’ve tested various design and templates and know what works and what doesn’t work for the pressure washing industry.
We’ve included a checklist below, that you can download and use to make your website more conversion friendly. If you are looking to finally have your website be a lead generator instead of a brochure of your services, give us a call today or schedule a free strategy session!
Some of Our Work
The Power of Conversion
Most pressure washing business owners don’t do the math when it comes to the conversions of their website and the power behind doing so. Just increasing your conversions on your website can pay dividends for your business and be costing you thousands of dollars!
Let us explain…..
If you take a look below, you can see the keyword “pressure washing Orlando” can get up to 480 searches a month.
As you can see, the first result for that keyword is getting about 145 visitors a month.
Now let’s say there is Business A and Business B who both rank number one for that keyword.
Business A converts 75% of that traffic into leads
Business B converts 25% of that traffic into leads
Looking at the numbers that means:
Business A got 109 leads
Business B got 36 leads
The average pressure washing job is around $200 and let’s say both business’s close rate is 40%.
That means Business A closed 44 people to bring in a revenue of $8,800 for that month, just off of their website traffic for that one keyword.
While Business B closed 14 people to bring in a revenue of $2,800 for that month, just off of their website traffic for that one keyword.
If we did a difference of an entire year that would be:
Business A – $8,800 * 12 = $105,600
Business B – $2,800 * 12 = $33,600
That is a difference of $72,000 from just ONE keyword in a year, because Business A could convert their traffic better than Business B.
The Six Elements That Make Your Pressure Washing Website Convert!
The number one job of your website is to convert. You may be getting traffic to your current website, but you want that traffic to either turn into phone calls or e-mail leads. Make this as easy as possible for the visitors of your website. You can have a beautiful design but what good is that, if you’re phone or e-mail is not getting blown up?
That is why we are going to go over the six elements that make your pressure washing website convert!
1. Responsive & Mobile Friendly Design
First and foremost, you want to have a website that is responsive and mobile-friendly.
In fact, here are a few statistics regarding how the mobile friendliness of your site can affect your conversion and sales:
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
- By 2021, mobile devices will influence more than $1.4 trillion in local sales.
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
A website that isn’t mobile friendly or responsive is going to have a high bounce rate. A high bounce rate means that users are visiting your website and leaving immediately. Having a high bounce rate on your website can kill your rankings as this is a new major ranking factor in 2019 and beyond.
Also, with Google doing mobile first indexing that means, they are going to rank your website and it’s pages based off of the mobile version of your website not the desktop version. That means if your website isn’t responsive and mobile friendly you will not rank well on search engines like Google which means your website doesn’t even have the opportunity to convert users!
2. Make Your Phone Number and Contact Form Readily Available
When designing your website, you want to ensure that you are you making your phone number and contact form easy to find for users. There is nothing worse for a customer than going to a pressure washing website and trying to find the phone number and contact form. Making these steps harder for potential customers will have them simply go to your competitors because of the extra effort it takes to contact your business. Make sure that your phone number is click to call, as it makes it very convenient for a customer to call. Not having click to call can require extra effort on the customer’s side which can decrease conversions.
3. Authentic Photos
Make sure that you are taking photos of your completed jobs, team members, trucks, and even your processes. When you have authentic photos of your business you are building trust with the potential customers. Yes, stock photos can look very appealing, but they also don’t build a connection with customers and website visitors. Would I want to have someone be around my house or place of business if I don’t know what they look like? As a customer, I am going to be more inclined with doing business with someone I know is real and tangible.
4. Add Reviews
Nothing builds more trust than what others say about your business. Make sure that you add your reviews to your website. Most pressure washing businesses only have their reviews on their homepage, but we recommend having it on every page because you may get website traffic on other pages besides your homepage.
Ensure that you are not writing generic reviews on your website because just like stock images, they don’t build trust and can come across as fake. We recommend that you link your Google, HomeAdvisor, Angie’s List, and Yelp reviews onto your website because they are coming from a trusted source and can build credibility and trust with your potential customers and website visitors.
5. Have a Contact Form on Every Page
Sometimes your potential customer is in a situation where they can’t call, or they are more comfortable contacting your business through e-mail. Allow them this opportunity to do so by adding a contact form on every page of your website as your contact form should not just be located on your homepage and contact page. Doing so, will make it easier for them to contact you and eliminates the need to have your e-mail plastered throughout your website, which can leave your website vulnerable to spam attacks.
6. Add a Call to Action After Every Section
You want to ensure that after every major section or after every major block of text you are adding a call to action with your phone number. You want to make sure that you are telling potential customers what to do next. If you don’t ask, you won’t receive. Designing your website this way will ensure that you are boosting your conversions.
How Much Do Our Pressure Washing Websites Cost?
This all depends on what your goals are and the extent of the customization and features that you want on your website.
From our experience, we have found that pressure washing businesses owners want a website that reflects their business in a professional manner and can generate consistent leads from them on a month to month basis. This is exactly what we aim for with all of our clients.
You can buy our websites outright, but we recommend that you implement some form of our marketing system so that your website is generating leads for your business instead of being just a brochure with nice pictures. Your website is supposed to be the core of your marketing engine.
We are constantly updating your website and its structure to continuously improve your conversions as well as the content on it so that you are most up to date and ahead of your competitors. We really want to be your last website provider and as long as the leads are flowing in, we would be happy to be so!
Stop Leaving Valuable Money on The Table
We build amazing websites for pressure washing business owners that look great, are conversion friendly, and will generate you leads for years to come. What are you waiting for? Give us a call today!